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Providing You the Latest in Qualitative Market Research
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How Shifting Gender Norms Impacts Market Research RecruitingIt requires minimal awareness to realize that there has been a cultural shift in gender norms. We no longer live in a binary world of...July 22, 2022
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AI-Assisted Market Research Recruiting is No Match for Human-Centered RecruitingIt seems that anything related to artificial intelligence (AI) gets a lot of attention, and market research recruiting is no exception. There are a number...July 14, 2022
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3 Tips for Getting the Most out of Online Qualitative Market Research StudiesWith COVID-19 shutdowns mostly a thing of the past (for now), we thought we’d see a rush back to in-person focus groups. The reality is...July 7, 2022
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What is the Ideal Number of Participants to Recruit for Qualitative Usability Studies?It wasn’t too long ago that when we needed to stock our pantries or fridges, we’d head out to a grocery store and select our...June 30, 2022
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Essential Skills for Market Research RecruitersRecruiting the right candidates to participate in market research studies can make or break a study. We’ve posted a lot of blogs over the years...June 24, 2022
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Improving Patient Experiences Starts with a Qualitative Healthcare StudyAll healthcare and medical services pivot around the patient. Without the patient, there is no medical care. Unfortunately, most medical and healthcare providers have competing...June 17, 2022
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Focus Insite Announces the Promotion of Several EmployeesWest Chester, PA-- June 15th, 2022 -- Focus Insite, one of North America’s leading market research recruiting firms, is pleased to announce the promotions of...June 15, 2022
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4 Questions Every Market Study Screening Guide Should IncludeOver the years we’ve written about the importance of screening guides for market research recruitment. We’ve gone into a lot of detail about why they’re...June 2, 2022
