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Providing You the Latest in Qualitative Market Research
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Affinity Focus Groups–Why You Should Do ThemIf you work in market research, or for an ad agency, you’ve likely heard the term, “affinity groups”, “affinity focus groups”, or “affinity research”. While...April 1, 2022
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What’s The Secret to Good Market Research Studies? Recruiting and Moderating!Our amazing team at Focus Insite does a lot of recruiting for focus groups. Over the years, we’ve recruited thousands of participants for all sorts...March 29, 2022
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3 Warning Signs When Recruiting for Market Research StudiesWe’ve written plenty about how the quality of your qualitative research outcome is directly related to the quality of recruiting candidates to participate in market...March 29, 2022
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3 Common Market Research Survey PitfallsThere are a number of DIY survey options that users can access, making it easy to create online surveys and questionnaires. There is no doubt...March 7, 2022
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Focus Group Facilities—An Important Component of Qualitative Market Research StudiesSometimes our clients ask us if they should host focus groups or qualitative studies at their office. Our response is always, “You’ll get better, unbiased...February 25, 2022
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How To Avoid Focus Group FlopsRecruiting for qualitative market research studies is the core of our business, so our ears perk up any time we read about focus groups or...February 17, 2022
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Recruiting External Participants for Market Research StudiesIn last week’s blog we discussed when it’s appropriate to recruit market research participants from your organization’s customer database. This week we’ll turn our attention...February 11, 2022
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Why Can’t I Just Recruit My Own Customers for Market Research Studies?When deciding to move forward with a market research study, one of the first decisions to be made is who should be included to fillthe...February 2, 2022
