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Providing You the Latest in Qualitative Market Research
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How to Better Moderate Focus Groups or In-Depth InterviewsFor any focus group or in-depth interview to be successful when conducting qualitative research, the moderator must first build rapport with the participants. Connecting with...June 25, 2019
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Market Research Recruitment Engagement StrategiesQualitative market research studies require a lot of things to go right, if they are to be successful. And how do you measure success? When...June 8, 2019
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Getting to ‘Why’ by Asking ‘What’ in Qualitative Market ResearchOne of the reasons companies hire qualitative research firms is to better understand what drives consumer behavior. Knowing more intimately how a target audience acts...June 7, 2019
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Recruiting for Focus Groups and In-Depth InterviewsQualitative market research still relies heavily on such tried-and-true methodologies as focus groups and in-depth interviews. This, in turn, requires finding qualified participants who can...June 6, 2019
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Is Participating in Focus Groups a Legit Way to Earn Extra Money?There are many reasons why people side-hustle. Maybe it’s a way to make ends meet or perhaps you’re saving up for a vacation. Whatever your...June 6, 2019
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Online Focus Group BasicsIn previous blogs, we’ve discussed the basics of focus groups and in-depth interviews. This blog will cover online focus groups as another tool that qualitative...June 6, 2019
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In-Depth Interview BasicsIn our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by...May 23, 2019
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Focus Groups BasicsFocus groups are small groups of people, usually recruited by a nationwide recruitment agency, that are brought together to have conversations around a specific brand,...May 22, 2019
